As User Experience (UX) died away, Product Management took over and as it progressed any idea of Human Centredness fell away too. Human Centred Design was always hard for organisations to deal with: it centred control and meaning outside of the direct lines of management, it demanded listening to voices outside of the established systems of authority, it made development contingent on choices and decisions beyond the organisation.
AI is the perfect product therefore for this period. A loop of justification that it exists because it can be made, and it is made because it can exist. There is no human need or capacity at the core, it is the technical and managerial capability to have a process of building and controlling.
In losing UX and Human Centred Design (HCD), you lose any centre to why a thing is designed or manufactured. At this level, UX and HCD are anti-consumerist design in that it asks why a thing should exist if it serves no human purpose. Perhaps that’s also why Product Management makes more sense to corporations and their managers.