Acuity Design – enriching experiences

Acuity Design works to enrich peoples’ experiences of products, places and services through physical and digital design.

We work closely with both public and private sector clients and their service users to co-create designs that work inclusively.

We have three core human-centered design assumptions.

Humans possess:

  • Extraordinary capacities
  • Vast imagination
  • Deep kindness

We use these assumptions to design and deliver products, services and workshops that are centered on enhancing human agency and autonomy and respecting both the diversity and divergence of their physical and cognitive capacities.

What are you wanting to do?

Let us just have a chat

A lot of our clients do not quite know quite what they want to do, what is possible and what things cost.

We are happy to offer free advice to explore needs and show what is possible with different types of technologies and methodologies.

Book a free 30 minute Zoom meeting on Calendly

Schedule time with me

Work and Workshops

We have also discovered that workshops are a useful way of both exploring what is needed and developing deeper capacities in organisations. Both co-production and skills workshops can help any organisation build the right product or service for all kinds of people.

We also offer workshop design and facilitation skills coaching for individuals and teams. Gaining skills in communicating ideas about accessibility and human-centered design to more people in more place is important too.

This website has four main areas:

  • Accessible Design on projects to design and build physical and digital assets for accessibility. We have particular strengths in design for cultural and public transport organisations.
  • Workshops on how Alastair Somerville facilitates a range of workshops (in-person and online) for organisations.
  • Workshop design and facilitation skills coaching to gain clarity and confidence in communicating ideas and intents within organisations and to external stakeholders.
  • Blog on new ideas on accessible design and a wider range of subjects relevant to accessibility.

Accessible Design

Three maps for English Heritage - small map by post, site map on arrival, detailing building guide and tactile QR codes for deeper visit information
English Hertitage project – sequence of maps and audio guides to increase anticipation and reduce anxiety

Accessible design can seem daunting and complex with lots of conflicting demands.

We are here to help.

Contact us anytime for a quick chat about what you think you need
and let us advise you what is possible and what could be done that you had not even imagined. We have helped cultural organisations across the world develop new ways of communicating with new audiences.

Have a look at the Accessible Design page.


Workshops have become a key part of Acuity Design’s work. Starting with Sensory Design and Accessible Design workshops for companies like Google and conferences like South By SouthWest, Alastair Somerville now faciltiates workshops on a range of exciting topics.

Have a look at the Workshops page.


We have a blog for ideas on accessible design, new research on perception and ideas around the workshops that have been delivered or are currently being designed.

Have a look at the Blog page.

Contact us

email :

phone : +44 (0)7808 480749

twitter : @acuity_design