Elevate Your Museum Experience with Our Focus Group Facilitation Course

Learn the Art of Engaging and Empowering Participants with Acuity Design

Clip of some opening and closing elements from the workshop manual on design of focus group sessions
Sample of course materials, 2025

Are you ready to transform the way you interact with museum visitors?

Acuity Design is proud to present a professional course designed to help you master focus group facilitation, ensuring your museum garners the most valuable insights from its visitors.

What You’ll Learn

  • Preparation and Welcome: Discover how to create an inviting atmosphere with simple yet effective gestures, such as offering refreshments and expressing gratitude to participants. Set the tone for a productive session from the very beginning.
  • Purposeful Communication: Learn how to articulate the significance of focus groups, emphasising the impact of participants’ contributions on shaping the museum experience.
  • Emotion-Centered Questions: Master the art of beginning conversations with emotionally resonant questions, such as assessing the comfort and appeal of museum spaces. This technique ensures authentic, meaningful interactions.

Why Choose Our Course?

This course, crafted with insights from Alastair Somerville of Acuity Design, combines practical steps with professional expertise. Whether you are new to focus group facilitation or looking to refine your approach, our training will provide actionable skills to make every session impactful and engaging.

Contact Us Today!

Join us in revolutionising the focus group experience for museums worldwide.

Secure your spot and empower yourself to lead sessions that inspire change, build connections, and enhance the cultural landscape.

Contact us today to discover to discover more.

Let your museum shine brighter through the voices of its visitors.

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