This ABCD of Wayfinding is based both on published professional research (the neuroscience of Wayfinding is extremely interesting and I can provide references to great researchers if you want) and my experiences of making and testing maps with a range of users. It is simply a way of thinking about some of the issues of […]
Posts with the UX tag
New Next
Introduction This is the text of a Lightning Talk about Post Normal design I gave in early 2021. Welcome Hello, my name is Alastair Somerville. I run Acuity Design, which does accessible design for museums and public bodies, as well as facilitating workshops for companies and government agencies. Edge Users One of the things which […]
EasyJet and the inconvenience of travellers with disabilities
I ran a workshop at UX Bristol on designing forgettable experiences and used the EasyJet airline ticket booking system as a core element in workshop exercise.I asked people to consider: How to redesign the system to enable people to make ethical choices during the booking. Particularly in terms of ecological sustainability. How to redesign the […]
That damned path photo
On the bias to judgement in visual dichotomy and arguing without observation I know, and I’m sorry, but this is about that damned path photo about Design and User Experience. Copenhagen Bike Lanes I was reminded of it because of this tweet about Copenhagen traffic. Looking at the photo, the empty bike lane is misread as […]